umelanin is a black owned cosmetics business with a focus on melanin-rich skin tones. 

Founded by Faithlyn (@mkupbyfaithlyn), a leading make up artist from London, she realised that most beauty brands, while claiming to be inclusive, are not truly committed to addressing the wide variety of skin tones and textures within the black community with their product range.
 

umelanin is paving the way for inclusivity and empowerment in the beauty industry for melanin-rich people.